Boutique de Nana is a luxury sustainable fashion brand known for bold, culturally rich designs that celebrate individuality and challenge stereotypes. Rooted in inclusion and cross-cultural storytelling, the brand merges contemporary silhouettes with meaningful social impact. Boutique de Nana has presented collections at London, Milan, and Paris Fashion Weeks, and its work has received numerous national and international awards, along with global media recognition, including features in three BBC documentaries. Beyond the runway, the brand is committed to giving back, actively raising funds for causes such as girls’ education and social equity.

Founded by Yousra Elsadig, a Sudanese fashion designer, mother of two, and double-degree holder, Boutique de Nana was born during a maternity break in the UK. Coming from a family of medical professionals and specializing in eye care herself, Yousra brings a deeply human-centered approach to fashion. Her vision centers on ethical design with purpose, using fashion as a platform to inspire women from all backgrounds to pursue their dreams—no matter how unconventional they may seem.