Giorgia Cantarini

Founder

Fashion has always been her true calling since she started working as fashion editor and stylist with publications of the likes of Rolling Stone, Grazia, Glamour, Vogue Italia, i-d, Hypebae, Highsnobiety, asvof.com, d.repubblica.it, La Repubblica and Hunger, Esquire Italy.
Previously Senior Fashion Editor L’Officiel Italy and L’Officiel Hommes Italia, has always been expressing her styling skills working with the likes of Lenny Kravitz, cultivating an artistic perfumery and everything curious, from travels to music. Her passion lies in discovering new fashion trends, emerging designers, celebrity dressing and sustainable fashion. She is a curator for KERING MIL projects, for which she scouts, style and present the responsible cutting-edge designers from all over the world. Currently Head of Buying and Fashion Director of Antonioli Group, she has transitioned into the world of buying, bringing her scouting abilities to the prestige of Antonioli’s retail tradition.

The 2025 edition “S|STYLE – DENIM LAB” focuses on sustainable denim and water use, in collaboration with Kering’s Material Innovation Lab (MIL). Aligned with Kering’s Water Strategy, aiming for a Net Water-Positive impact by 2050, the exhibition takes place at Fondazione Sozzani in Milan, a symbolic venue for culture and innovation, long dedicated to promoting circular and conscious fashion.

Selected designers coming from countries such as Georgia, Germany, France, the UK, and Vietnam, are challenged to creatively reinterpret denim with a conscious and experimental approach, employing advanced technologies for dyeing, washing, and finishing with drastically reduced water usage, minimal or zero harmful chemicals, and cotton sourced from regenerative farming practices–a cutting-edge approach to sustainable natural materials. This year’s edition features denim materials by PureDenim and treatments by Tonello, both leaders in sustainable textile technologies. The event also includes an art installation by Mariano Franzetti, made from recycled denim.


Giorgia Cantarini, founder of S|STYLE – DENIM LAB, commented:
"Denim is a universal fabric, but also one of the most complex in terms of environmental impact. With this edition of S|STYLE, we aim to prove that it’s possible to rethink denim sustainably by merging research, innovation, and creativity. Not just workwear, but couture and cutting-edge design. Thanks to the support of Kering’s Material Innovation Lab, designers gained access to technologies and materials that represent the future of responsible fashion. Milan Fashion Week thus becomes the perfect stage to launch a powerful message: water is life, and fashion must learn to respect it."